At Vagheggi, we decided to be ‘green oriented’ way back in 1975, when this was still not trendy. Research and development of products for the face and body uses elements and properties from the world of nature. We use more than 300 raw materials of extracts, essential oils, molecules of flowers, plants, roots, algae and minerals. Our approach of respect for man and the environment that surrounds us is not limited to the choice of natural active ingredients, it also governs our selection of the other product components such as preservatives, excipients, fragrances – all chosen for their level of quality, safety, performance and skin tolerability.
The Vagheggi philosophy, as proven by our historic ‘Vagheggi Phytocosmetics’ brand of products, lies in the power of intuition that stays ahead of fashions and trends, dating back to a period in time when being ‘green’ was not trendy, and in having coherently and determinedly followed through our own vision of ‘contemporary greenness’.
Our philosophy is embraced in the historic ‘Vagheggi Phytocosmetics’ brand of products, which anticipated, with intuition, coherence and determination, something that many years later would become a trend, drawing on nature to create cosmetics with visible, long-lasting results.
When selecting its raw materials, Vagheggi follows careful fair-trade and sustainable development policies, using suppliers that comply with local and international laws to protect and develop the environment and which interact with the local community, providing jobs and maintaining the traditional harvesting and processing techniques.
In line with the values of attention and respect for the environment adopted by the Vagheggi brand, all the appliances in the ‘Vagheggi Phytotech’ range are encased in bamboo, a wood with a fast reproduction rate, which therefore does not cause environmental imbalance. This also means that the appliances are completely recyclable, with disposal made even simpler thanks to a reduction in the number of different materials glued together.
This is the birth of a new luxury, which we have called ‘Easy Luxury’; a new wealth linked not to ‘luxus’, namely excess, ostentation of a brand that raises the consumer, but to an inner search for authentic values in both content and form. People want to look after themselves, they want to express their own style and the beauty salon is the ideal place to do just this and accessible to all. The beauty specialist becomes your guide who, thanks to accurate, personalised analysis of your needs, can lead you through a tailor-made wellbeing process for mind and body.
Vagheggi is ‘Natural Touch is Easy Luxury’, a person-centric search for authentic values in both content and form. Our Beauty Centre is where you look after yourself, where you dedicate time and attention to your body, somewhere you will find personalised solutions, in harmony with nature and with that refinement that comes from a totally ‘me’, absolute ‘Easy Luxury’ moment.